Heating Up

Things are heating up on the mobile space. Every day I see new companies coming out looking to get a fraction of the mobile screen. Most of the start-ups are related with Web 2.0 services but there are many on the mobile side too, and as time passes the borderline between Web 2.0 and Mobile 2.0 is vanishing.

If you are a fan of Techcrunch and Mobilecrunch you already know that these two sites hold an amazing collection of start-ups reviewed by Oliver Star and Michael Arrington;it is the perfect place to get the latest news. If you don't, I recommend you to read their reviews. My partner Christian never misses a chance to have a look at those sites :)

Context Awareness

Today I’ll write about Proximity Marketing, a type of context-aware application or location-based service which consists in the localized content delivery to mobiles within an area using short-range wireless technology. Proximity technology can be used to provide informational services, alerts, distribute content and sending marketing material to a targeted audience. As every kind of mobile marketing action it requires traditional advertising to be in place to produce the call-to-action effect.

At Beepoint we have a solution that enables contextual content delivery based on profiles and allows configuring campaigns using a wide number of parameters. Our solution is easily extensible so it can be used on multiple scenarios and combined with other platforms to create innovative contextual services.

I searched on Google doing some research and found a couple of companies providing similar solutions, and discovered, to my surprise, a number of them selling this as you would sell just an ad spitting box, get your CD, burn it and do it yourself. I mean, this should be carefully implemented so that the user experience is taken care all the time. As I heard in many occasions, content is the KING so the effectiveness of a campaign using this technology and any other mobile marketing approach will depend entirely on how the campaign is combined with other traditional media channels and what content, useful services and value you are providing to the users.

Kick-off

It took more time than we expected but here we are with our first post. We planned to write a blog as one of the first things in our startup but it seems there were many other first things before this one.

For all of you to know, Beepoint is a mobile software development house that creates innovative solutions to reduce the gap between mobile users and the information and services on the Internet. Finished the formal stuff, our mantra is to bring openness to the mobile world. It doesn’t mean that we are going to pay everyone’s phone bills but we are constantly looking for new ways for people to enjoy their mobile experience at just one click distance.

In this blog we will post our vision about the mobile (r)evolution as well as any other interesting stuff that we might come up on the blogosphere.

See you on the next post.

Cheers!