Horton and Jumper - FOX@Village Cinemas

During March and April we carried on a mobile marketing campaign with FOX for the premiere of Horton "Hears a Who!" and Jumper in three different Village Cinemas in Argentina.

The campaign lasted about two months and included the distribution of a number of contents by proximity to the call-to-actions present in each cinema. Wallpapers, video trailers and games were available for download to a large audience and we saw great interest in the contents.


One of the objectives of this campaign was to reach a young public and to understand how people's interest in content correlated with the audience for each movie at every cinema.

For the first time it was clearly possible to measure the response to the marketing investment and to get specific and detailed information about the number of downloads, acceptance to each content, hot hours and days, the share of mobile brands, and the most popular locations.

Above a picture of the standee used for this campaign at the Village Recoleta location.