Motorola - Motorokr Band Warz

With our friends from Tublip we run an exciting campaign for Motorola from April to July, I'd like to share here.

The Motorokr Band Warz is a yearly contest where not-much-know (at least not by me) music bands compete against each other to gain popularity and eventually the opportunity to play along with a much more experienced and popular band like "The go team".

This year, the winning band also won the opportunity to record a CD and get produced by a professional musician,. i.e Juanchi Baleirón.


At Beepoint, we took care of the whole mobile solution for the rokr contest:

• Bluetooh content distribution over the Motorokr van.
  
• SMS campaign for voting the bands.
  
• Mobile website and J2Me application for fans to follow the contest on the go!
• Online SMS-to-Screen votes and bluetooth content distribution inside rokr's live matches.

This multi-channel campaign was focused on letting everyone participate but at the same time providing a value added experience to those who had a more advanced handset. The other main objective was to immerse the public into the experience and make them feel part of each band.

Finally, I share with you a couple of pictures from the different live events and the van around the city.