Beepoint gets CNC approval

This month we got the CNC approval for out Bluetooth Proximity Marketing solution after succesfully passing all radio test in the lab.

Although our solution was already approved by the FCC and the UE, local regulations in Argentina requires that any radio equipment that operates in this country to be approved by the National Communications Comission (CNC) regardless of any approval in other countries.

This is good news as it allow us to keep giving the best service to our clients and to reassure that our solutions are focused on delivering the best quality.

QR codes for all

A snippet about a show off of our solutions in last July at the Rural Exposition show. We focused on showing a QR codes enable tourism application of Buenos Aires City, but also run a bluetooth marketing campaign for the City of Buenos Aires government.

Our application provides information necessary for any tourist on the city bout historic places, bars, maps, important icons, and hot spots in the city, as well as the ability to photograph special QR codes to get information related to the visitor's place.

The main proposition was the deployment of QR codes over these places to help people visiting our city find important services, public transport and information about the neighbourhood around.

I was astonished to see how receptive the people were about the concept we were showing, and we are very proud to be the first company doing such a move on this latitudes :)

Context Awareness

Today I’ll write about Proximity Marketing, a type of context-aware application or location-based service which consists in the localized content delivery to mobiles within an area using short-range wireless technology. Proximity technology can be used to provide informational services, alerts, distribute content and sending marketing material to a targeted audience. As every kind of mobile marketing action it requires traditional advertising to be in place to produce the call-to-action effect.

At Beepoint we have a solution that enables contextual content delivery based on profiles and allows configuring campaigns using a wide number of parameters. Our solution is easily extensible so it can be used on multiple scenarios and combined with other platforms to create innovative contextual services.

I searched on Google doing some research and found a couple of companies providing similar solutions, and discovered, to my surprise, a number of them selling this as you would sell just an ad spitting box, get your CD, burn it and do it yourself. I mean, this should be carefully implemented so that the user experience is taken care all the time. As I heard in many occasions, content is the KING so the effectiveness of a campaign using this technology and any other mobile marketing approach will depend entirely on how the campaign is combined with other traditional media channels and what content, useful services and value you are providing to the users.