Beepoint gets CNC approval

This month we got the CNC approval for out Bluetooth Proximity Marketing solution after succesfully passing all radio test in the lab.

Although our solution was already approved by the FCC and the UE, local regulations in Argentina requires that any radio equipment that operates in this country to be approved by the National Communications Comission (CNC) regardless of any approval in other countries.

This is good news as it allow us to keep giving the best service to our clients and to reassure that our solutions are focused on delivering the best quality.

Motorola - Motorokr Band Warz

With our friends from Tublip we run an exciting campaign for Motorola from April to July, I'd like to share here.

The Motorokr Band Warz is a yearly contest where not-much-know (at least not by me) music bands compete against each other to gain popularity and eventually the opportunity to play along with a much more experienced and popular band like "The go team".

This year, the winning band also won the opportunity to record a CD and get produced by a professional musician,. i.e Juanchi Baleirón.


At Beepoint, we took care of the whole mobile solution for the rokr contest:

• Bluetooh content distribution over the Motorokr van.
  
• SMS campaign for voting the bands.
  
• Mobile website and J2Me application for fans to follow the contest on the go!
• Online SMS-to-Screen votes and bluetooth content distribution inside rokr's live matches.

This multi-channel campaign was focused on letting everyone participate but at the same time providing a value added experience to those who had a more advanced handset. The other main objective was to immerse the public into the experience and make them feel part of each band.

Finally, I share with you a couple of pictures from the different live events and the van around the city.

Horton and Jumper - FOX@Village Cinemas

During March and April we carried on a mobile marketing campaign with FOX for the premiere of Horton "Hears a Who!" and Jumper in three different Village Cinemas in Argentina.

The campaign lasted about two months and included the distribution of a number of contents by proximity to the call-to-actions present in each cinema. Wallpapers, video trailers and games were available for download to a large audience and we saw great interest in the contents.


One of the objectives of this campaign was to reach a young public and to understand how people's interest in content correlated with the audience for each movie at every cinema.

For the first time it was clearly possible to measure the response to the marketing investment and to get specific and detailed information about the number of downloads, acceptance to each content, hot hours and days, the share of mobile brands, and the most popular locations.

Above a picture of the standee used for this campaign at the Village Recoleta location.

Goodyear Pinamar 08

I'm trying to catch-up with all the things that have happened during the last months.

At the beginning of this year we have been on the Pinamar beach along with Goodyear on a marketing campaign that included our Proximity Marketing solution.

We distributed a great variety of contents to the public that included wallpapers, invitations to events and videos for more than a month.

Response from the public was exceptional and the objective of augmenting the acknowledgment of the campaign was achieved succesfully.

Context Awareness

Today I’ll write about Proximity Marketing, a type of context-aware application or location-based service which consists in the localized content delivery to mobiles within an area using short-range wireless technology. Proximity technology can be used to provide informational services, alerts, distribute content and sending marketing material to a targeted audience. As every kind of mobile marketing action it requires traditional advertising to be in place to produce the call-to-action effect.

At Beepoint we have a solution that enables contextual content delivery based on profiles and allows configuring campaigns using a wide number of parameters. Our solution is easily extensible so it can be used on multiple scenarios and combined with other platforms to create innovative contextual services.

I searched on Google doing some research and found a couple of companies providing similar solutions, and discovered, to my surprise, a number of them selling this as you would sell just an ad spitting box, get your CD, burn it and do it yourself. I mean, this should be carefully implemented so that the user experience is taken care all the time. As I heard in many occasions, content is the KING so the effectiveness of a campaign using this technology and any other mobile marketing approach will depend entirely on how the campaign is combined with other traditional media channels and what content, useful services and value you are providing to the users.